wk_4_BUS430_dis 2

“Service Positioning versus Product Process” Please respond to the following:

• Compare and contrast the service positioning matrix and the product process matrix in terms of their differences and similarities.
• Provide at least one example currently used in business for each of the matrixes and evaluate their benefits and limitations within the industry you chose.
• Evaluate how each matrix is unique in the way it addresses the needs of the customer.