Prof JIM only (MKT 100 quiz 2)
Question 1
A ____ is something that an organization does extremely well and may give a company an advantage over its competition.
Answer
|
[removed] |
benchmark |
|
|
[removed] |
sustainable competitive advantage |
|
|
[removed] |
core competency |
|
|
[removed] |
strategic vision |
|
|
[removed] |
marketing opportunity |
Question 2
According to the Boston Consulting Group, marketers may classify their products as all of the following except
Answer
|
[removed] |
dogs. |
|
|
[removed] |
cash contributors. |
|
|
[removed] |
question marks. |
|
|
[removed] |
stars. |
|
|
[removed] |
cash cows. |
Question 3
The Boston Consulting Group’s matrix is based on the
Answer
|
[removed] |
idea that a firm’s market share and market attractiveness are the important factors for a marketing strategy. |
|
|
[removed] |
assumption that a firm’s actions have a profitable impact on marketing strategy. |
|
|
[removed] |
business position and market attractiveness of the firm. |
|
|
[removed] |
philosophy that a product’s market growth rate and its market share are important determinants of its marketing strategy. |
|
|
[removed] |
idea that a product’s market growth rate and market attractiveness determine the marketing strategy. |
Question 4
A competitive advantage that cannot be readily copied by the competition is referred to as a(n) ____ advantage.
Answer
|
[removed] |
controllable |
|
|
[removed] |
sustainable |
|
|
[removed] |
noncopyable |
|
|
[removed] |
effective |
|
|
[removed] |
implementable |
Question 5
Customer relationship management is facilitated by gathering useful data from
Answer
|
[removed] |
telephone interactions with customers. |
|
|
[removed] |
personal interactions with customers. |
|
|
[removed] |
online interactions with customers. |
|
|
[removed] |
all customer-contact points. |
|
|
[removed] |
all exchange transactions. |
Question 6
A marketing unit can be organized according to functions, products, regions, and
Answer
|
[removed] |
sales. |
|
|
[removed] |
target markets. |
|
|
[removed] |
competitive units. |
|
|
[removed] |
types of customers. |
|
|
[removed] |
product features. |
Question 7
____ strategy determines the means for utilizing resources in the functional areas of marketing, production, finance, research and development, and human resources to achieve the organization’s goals.
Answer
|
[removed] |
Corporate |
|
|
[removed] |
Business-unit |
|
|
[removed] |
Marketing |
|
|
[removed] |
Mission statement |
|
|
[removed] |
Marketing mix |
Question 8
An organization’s business goals should be derived from its
Answer
|
[removed] |
mission statement. |
|
|
[removed] |
strategic plan. |
|
|
[removed] |
strategic business plan. |
|
|
[removed] |
marketing plan. |
|
|
[removed] |
marketing strategy. |
Question 9
An expected level of performance against which actual performance can be compared is a
Answer
|
[removed] |
standard performance. |
|
|
[removed] |
standard of excellence. |
|
|
[removed] |
step in sales analysis. |
|
|
[removed] |
performance standard. |
|
|
[removed] |
corrective standard. |
Question 10
Key factors in determining the best organizational structure for a marketing unit are the
Answer
|
[removed] |
preferences of top management. |
|
|
[removed] |
fiscal resources of the firm. |
|
|
[removed] |
number of employees. |
|
|
[removed] |
diversity of the firm’s products and the characteristics and needs of the people in the target market. |
|
|
[removed] |
skill levels of employees. |
Question 11
To monitor changes in the marketing environment effectively, marketers must engage in
Answer
|
[removed] |
environmental scanning and analysis. |
|
|
[removed] |
economic scanning |
|
|
[removed] |
self-regulatory analysis |
|
|
[removed] |
marketing research analysis |
|
|
[removed] |
information collecting |
Question 12
Consumerism is a
Answer
|
[removed] |
diverse group of individuals and organizations opposed to foreign producers that sell products in the United States that are much cheaper than those produced by U.S. manufacturers. |
|
|
[removed] |
social movement that is trying to encourage consumer satisfaction. |
|
|
[removed] |
social movement that is reorganizing the Council of Better Business Bureaus. |
|
|
[removed] |
diverse group of individuals and organizations attempting to protect the rights of consumers. |
|
|
[removed] |
social movement that provides consumers with means for expressing satisfaction and expressing their gratitude to producers. |
Question 13
The accumulation of past income, natural resources, and financial resources is known as
Answer
|
[removed] |
income. |
|
|
[removed] |
collected income. |
|
|
[removed] |
credit. |
|
|
[removed] |
wealth. |
|
|
[removed] |
savings. |
Question 14
In the near future, what subculture will become the second largest group in the United States?
Answer
|
[removed] |
Whites |
|
|
[removed] |
African Americans |
|
|
[removed] |
Asians |
|
|
[removed] |
Hispanics |
|
|
[removed] |
Native Americans |
Question 15
Which of the following actions is illegal?
Answer
|
[removed] |
Political officials influencing how much a government agency purchases and from whom. |
|
|
[removed] |
Corporate contributions to candidates. |
|
|
[removed] |
Corporate contributions to elected officials. |
|
|
[removed] |
Political officials helping businesses secure foreign markets. |
|
|
[removed] |
Paying political officials not to enforce a particular law. |
Question 16
Marketing ethics
Answer
|
[removed] |
refers to laws and regulations that govern marketing. |
|
|
[removed] |
refers to principles and standards that define acceptable conduct in marketing. |
|
|
[removed] |
maximizes an organization’s positive impact and minimizes its negative impact on society. |
|
|
[removed] |
is most important for advertising agencies. |
|
|
[removed] |
applies well-defined rules for appropriate marketing behavior. |
Question 17
Who are the primary recipients of the benefits of strategic philanthropy?
Answer
|
[removed] |
Employees and investors |
|
|
[removed] |
Companies and society |
|
|
[removed] |
Primary stakeholders |
|
|
[removed] |
Managers and companies |
|
|
[removed] |
Society and communities |
Question 18
____ competitors are the most significant to marketers because buyers see the different products of these firms as direct substitutes for each other.
Answer
|
[removed] |
Oligopolic |
|
|
[removed] |
Total budget |
|
|
[removed] |
Generic |
|
|
[removed] |
Product |
|
|
[removed] |
Brand |
Question 19
Various stakeholders and ____ determine the acceptable standards of conduct involving ethics.
Answer
|
[removed] |
the organizations’ ethical climate |
|
|
[removed] |
the federal government |
|
|
[removed] |
various self-regulating bodies |
|
|
[removed] |
governmental agencies |
|
|
[removed] |
the industry leaders’ ethics |
Question 20
The 1990 Nutritional Labeling and Education Act directly prohibits
Answer
|
[removed] |
exaggerated claims made by health and fitness products. |
|
|
[removed] |
putting the words “cholesterol-free” on any food package. |
|
|
[removed] |
putting nutritional information on most food products. |
|
|
[removed] |
exaggerated health claims on food packages. |
|
|
[removed] |
the use of any health claim on food packaging. |
