MGMT Question

  • Do you agree with Kotler’s assertion that “all markets are local?” Why?
  • Kotler discussed a plea by a district manager for IBM who was concerned about his Chicago market. On a global basis, which strategic response would best relate to his plea? Why might the ability to apply that response internationally be different than domestically?

"Get Help With Your Essay
. If you need assistance with writing your essay, our professional essay writing service is here to help!

Order Now