I need a 650 word paper for the highlight sections below on the company Bank of America. it needs to be APA format.
Write a 2,800- to 3,500-word paper that includes the following:
- An overview of the organization
- A description of the product or service
- A SWOT analysis of the organization and offering
- A competitive analysis of the organization and offering using Porter’s five competitive forces model
- The criteria you will use to segment your market and select your target market including geographic, demographic, psychographic, and behavioral factors
- A description of your target market
- Needs that cause your target market to buy including emotional and logical drivers
- A written positioning statement that identifies:
- Your target market
- The needs that drive purchase
- Your organization’s industry category
- How your organization solves the target’s needs
- Your organization’s competition
- What makes your organization different from its competition
Include sources of secondary research that support your analysis.
Format your paper consistent with APA guidelines.