Business and Multi-Business Strategy – Discussion
Discussion Topic: Business Level Strategy
Visit the websites of two luxury car makers:
- Lincoln at http://lincoln.com
- BMW at http://www.bmwusa.com
These two automotive giants compete in the same strategic group. Browse each website and search for each company’s business-level strategy.
How are the luxury car competitors’ strategies similar? In what manner are they different? Which company has the competitive advantage and why?
200 words with reference
